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A basic overview of content marketing

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Content marketing is creating, publishing, and sharing unique content for the purpose of appealing to a target audience and retaining a loyal customer base. The key to any type of content marketing is providing accurate and useful information that is relevant to the respective industry. The number one goal of content marketing is to catch
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Video marketing tips that don’t break the bank

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In today’s fast paced world of marketing, the internet is where a large percentage of most business traffic will come from. Think about it–Billions of people utilize social media, especially Facebook and YouTube. In fact, video marketing has been made so easy, it is no longer unusual to hear about people making a living off
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How to build a new & improved website–the quick & easy way

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There are key factors that can make a website stand well above the rest. It could be something as simple as a background change in the color schema or marketing on the right social media platform. Understanding search engine optimization (SEO), web design, marketing, video blogging and great content could make a huge difference in
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5 quick tips for writing & publishing an e-book

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Have you ever read a book and thought, “I can do that” only to later sit down and be intimidated by the process and the unknown? With the technology available today anyone with an idea or story can become an author if they are willing to do the work and put in the necessary time.
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The history and future of content marketing

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Content marketing is the sharing of published content or media in hopes of generating a reaction from a targeted customer base. This type of marketing is used to generate leads and increase website traffic. Social groups and organizations may pass out flyers with written messages to build awareness for a particular cause. Though it may
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5 tips that are critical for seo success

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In the ever expanding World Wide Web, which grows dramatically every day and in a world where any individual, organization, or company can easily create and post a web site, blog or article it is imperative that a site be optimized for search engines. Search Engine Optimization (SEO) is “the process of maximizing the number
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Social media marketing 101: linkedin

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Are the services that your company provides geared towards fulfilling the needs of other businesses and corporations? If so, using LinkedIn to help execute your social media strategy is a great option. With over 300 million users, consisting of both individuals and businesses, LinkedIn is the world’s largest online professional network. The 11 year old
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Social media marketing 101: facebook

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Targeted Ads. Perhaps one of the best ways to reach out to prospective customers is through paid ads. Facebook allows you to create campaign ads consisting of a graphic, a 35-character headline and 90 characters of ad copy to promote your business. The most exciting feature of these pay-per-click ads is that Facebook allows you
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Seo 101

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Keywords. Keywords are the foundation of any successful SEO blueprint. The first step in the process is to research and analyze different words and phrases in order to determine which words are more favorable. For example if you are in the health and fitness industry your keywords and phrases may include “weight loss”, “exercise”, “diet”,
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Why you need the internet for your business

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The Internet is the new frontier in advertising for all businesses. At one time, it was thought by most businesses that the Internet was for businesses that have products for sale online. This isn’t true anymore. It was also assumed by brick and mortar businesses owners the Internet wouldn’t work for them for advertising. This
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