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The history and future of content marketing

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Content marketing is the sharing of published content or media in hopes of generating a reaction from a targeted customer base. This type of marketing is used to generate leads and increase website traffic. Social groups and organizations may pass out flyers with written messages to build awareness for a particular cause. Though it may
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5 tips that are critical for seo success

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In the ever expanding World Wide Web, which grows dramatically every day and in a world where any individual, organization, or company can easily create and post a web site, blog or article it is imperative that a site be optimized for search engines. Search Engine Optimization (SEO) is “the process of maximizing the number
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Social media marketing 101: linkedin

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Are the services that your company provides geared towards fulfilling the needs of other businesses and corporations? If so, using LinkedIn to help execute your social media strategy is a great option. With over 300 million users, consisting of both individuals and businesses, LinkedIn is the world’s largest online professional network. The 11 year old
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Social media marketing 101: facebook

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Targeted Ads. Perhaps one of the best ways to reach out to prospective customers is through paid ads. Facebook allows you to create campaign ads consisting of a graphic, a 35-character headline and 90 characters of ad copy to promote your business. The most exciting feature of these pay-per-click ads is that Facebook allows you
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Seo 101

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Keywords. Keywords are the foundation of any successful SEO blueprint. The first step in the process is to research and analyze different words and phrases in order to determine which words are more favorable. For example if you are in the health and fitness industry your keywords and phrases may include “weight loss”, “exercise”, “diet”,
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Why you need the internet for your business

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The Internet is the new frontier in advertising for all businesses. At one time, it was thought by most businesses that the Internet was for businesses that have products for sale online. This isn’t true anymore. It was also assumed by brick and mortar businesses owners the Internet wouldn’t work for them for advertising. This
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Social media is a requirement for your business

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Social media marketing is now an extremely powerful way to build authority and trust, and create loyal customers. However, many people do not know how to leverage the power of social media marketing. Bascially, you can use Facebook, Twitter, and LinkedIn to build a list of leads (these are your friends, fans, followers, likes, connections,
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Qr codes: what you need to know!

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Now, do you recognize it? I thought you would! That’s all well and good but what’s the big deal, right? Well the big deal is that these codes can store a lot of information and that information can be read by smart phones. What are the advantages of 2-D barcodes? If we already have barcodes,
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Groupon and living social – what’s the deal?

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Consumers love this because the discounts are deep and they are legitimate (not some discount on an artificially inflated price). The great thing about this service from a business-owner perspective is that most businesses can get on the email blast for a coupon. And, both Groupon and LivingSocial have huge emails lists. This has the
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