E-mail marketing is perhaps one of the best ways to get a specific message out to a targeted group of people. E-mails are sent to your list of subscribers, which ensures that the people who receive your e-mails have already expressed an interest in your company and the services or products you offer. In most cases this means that your are communicating strictly with your target audience.
When done correctly, e-mail marketing is one of the most effective forms of direct online marketing. With e-mail marketing you can:
- Send out alerts about discounts, specials, and coupons
- Introduce a new product or service
- Keep your audience abreast of company updates
- Send out monthly newsletters
- Send out event invitations
- and much more!