This is usually everyone’s favorite part of the process, and in all actuality it is the result of successfully building your brand and connecting with people.
For small to mid-size companies, growing your company is one of the key goals. The secret to growing your business is targeted marketing. Of course your goal should be to reach more people, however reaching the right people is just as important.
Think “quality over quantity”. You could be reaching millions of people with your marketing tactics, however if those people have absolutely no interest or need in the products or services that you offer then you end up wasting valuable time, resources, and most importantly MONEY!.
Now that you’ve made a name for yourself and gained an online audience, you must identify which audience members are most likely to become potential customers. Once identified, you should focus most of your marketing efforts on them.
The key is then to convert target audience members into loyal customers. After they become customers it is important to continue to exceed their expectations through any products or services you offer. This will prompt them to recommend you to their friends, family, and associates which in turn results in even more business.